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Create your own custom market area
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Published May 16, 2006
Editor's note: This is the complete article.

Our printed reports mailed to subscribers show informaton for dozens of predefined neighborhoods and submarkets in the Puget Sound region.

Now, using the online version of these reports, subscribers can combine two or more neighborhoods or census tracts to create reports for their own customized market area.

To use these reports, click on the "My account" tab on the navigation bar just below our logo. Log in using your user id and password. Then scroll down your "My account" page. If you subscribe or participate in any of our research you will find links to your reports under "subscriber resources" or "participant resources." treat your "my account" page as your personal home page. Work from that page, using the links to the reports you have access to.

These online custom reports also lets you zero in on the property size range and age range you want to analyze.

Up until now, subscribers had the option of selecting one predefined neighborhood or submarket. Let's call that "option 1." It's not flexible, but it's fast, easy, and reliable. And it's consistent. So, just because it isn't as fancy as the new options we'll discuss below, don't ignore it completely.

Option 2: Combine predefined neighborhoods

Select multiple neighborhoodsIf you have a property that is in Renton but close to and influenced by the Kent neighborhood, you can now look at rent and vacancy trends or sale trends for a combined market area of Renton and Kent.

All you need to do is select the neighborhoods you want to include in your report, using the check boxes shown in the picture to the right. Select as many neighborhoods as you want.

Each time you select a neighborhood, the form refreshes, showing you how many records our database found for the neighborhoods selected.

Option 3: Create your own market area using census tracts

If the predefined neighborhoods, or various combinations of them, do not fit the market area you want to study, you can create your own custom market area using census tracts. Apartment properties are located in close to 550 census tracts in the Puget Sound region. When you compare that with the 30-55 predefined neighborhoods we use (the number depends on the report), census tracts clearly give you a lot of flexibility to drill down to exactly the market area you need.

Census tract selectionCreate your own custom market area using census tracts by selecting the tracts you want from the "option 3" section of the form.

You can select multiple tracts by holding down your "Ctrl" key on your keyboard (located at the lower left), then scroll through the census tract list and click on any of the tracts you want to include (left click with your mouse while continuing to hold down the Ctrl key).

Batteries not included

Sorry, we can't tell you which census tracts you will want to select. You will need to do your own homework there. Here are links to census tract maps:

You can find additional maps at the Puget Sound Regional Council website.

No mix and match

You have three ways to select your market area. You need to choose one option and create your market area using just that option. You can't select, for example, two neighborhoods plus a census tract. It's either neighborhoods or census tracts.

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